Home-based, small and independent businesses are at the heart of our communities and it’s now more important than ever for the community to get behind them and show our support.
Here are 10 good reasons why we should support our local small and independent businesses and buy handmade gifts.
1) Great for the local economy
Local businesses are the backbone of our economy. When you buy a handmade gift from a local business they are generally also the people that go to your local pub or café. This will circulate the money throughout the community and help your local area thrive.
2) Creates local jobs
When you shop at, and invest in, your local businesses you help create more jobs in the local community.
3) Supporting British entrepreneurs
By buying handmade gifts from local businesses you are supporting the people who have helped make this country what it is, the great British entrepreneurs. You might just be giving the next Richard Branson that gentle push in the right direction.
4) Better shopping experience
Local shops and businesses stock an inventory based on their own customers choices rather than national fashion trends. You can buy what you want rather than what someone tells you to want.
5) Better quality of service
Local business owners will provide a much better quality of service because they are passionate. They really do care about their customer’s satisfaction.
6) Shops are more creative and unique
This makes local businesses ideal for finding that unique and personal handmade gift that is perfect for the ones you care about.
7) They help build communities / community identity
Local cafes, craft shops and bookstores often try to stimulate custom by hosting events such as knitting clubs and book discussions.
8) Local businesses invest more into charities and the community
Local businesses are often heavily involved with community events and supporting local causes. They live in the local area and are just as interested in helping and pushing for improvement in the community as you are!
9) Good for the environment / Ethical choice
Small independent businesses source locally and use less packaging than large retailers. This reduces their global footprint as they require less transportation costs and pollution. This leads to far less waste which only goes to fill up landfills.
10) Its Social
Local shopping gives you the opportunity to communicate with employees as well as bump into friends and family within the local community. Supporting your local businesses makes your trip more than just a quick visit the shops.
And the best bit - you can sometimes try before you buy!
Many independent off-licences throw regular wine tasting events, while farm shops, bakeries and delis hand out tasters as a matter of course.
So the next time you are tempted to source a gift from a big brand, spare a thought for your local businesses. See if you can’t find a unique handmade gift in the heart of your community.
Love baking? The Homebaked Gift Company provides you with the opportunity to produce and supply your local community and high street with freshly baked gifts – locally produced with love.
I would love to hear your views on doing business in your local community, please leave a comment.