My professional life has always been in catering, and I have over 30 years experience. This includes 7 years in sales with a Dutch wholesaler managing International retail multiples as well as local Independents throughout the U.K. I set up my business after studying Hotel Management & Catering and travelling the world.
I love the flexibility of being my own boss, and when I embarked on my greatest achievement in 2004, having my daughter on my own, my business evolved so that I could work around her.
5 years later when she started full time education, I developed my company selling simple bakes online. These products are now selling throughout the UK. I saw that there was a gap in the market for themed, Home baked products, with no hidden nasties with the appeal of being locally produced.
Known locally as “Shortbread Sue” and a baking expert the brand was born when I realised that people are prepared to pay premium prices for baked goods which taste and look homemade.
I have spent years and years discovering how to set up & run a business in a low risk way. I have research in great detail everything from deciding on an effective business name, to avoiding business banking charges, to removing the fear of your local environmental health officer. and now I want to pass this knowledge onto you in 3 packages starting from £99 and offering you the opportunity to 'Go it Alone' or Join the 'Homebaked Gift Company Team'